Wildfire Credit Union Rated #1 in Overall Satisfaction for Contact Center and Branch Interactions

FOR IMMEDIATE RELEASE
Wildfire Credit Union Rated #1 in Overall Satisfaction for Contact Center and Branch Interactions
Saginaw, MI — [June 5, 2025] — Wildfire Credit Union is proud to announce it has been ranked #1 in overall member satisfaction for both contact center and in-branch experiences for the first quarter of 2025. The recognition comes from Member Loyalty Group, a leading customer experience management firm that specializes in experience research for credit unions nationwide.
Member satisfaction was determined through post-transaction surveys, which were sent to Wildfire members following phone, digital, or in-person interactions.
“We are honored to be recognized as #1 in overall satisfaction for our branches and contact center,” said Benjamin Denay, President and CEO of Wildfire Credit Union. “This achievement is a testament to the dedication and teamwork of our entire organization. From our IT and back-office teams to our front-line staff, it takes all of us working together to deliver the world-class service our members deserve. I’m incredibly proud to be part of a team so committed to putting members first in every interaction and helping them to blaze their own trail.”
This recognition reflects an ongoing tradition of excellence at Wildfire Credit Union. According to both Member Loyalty Group’s historical data and the insight of Wildfire’s Contact Center Manager, Katie Jankens, consistent high performance is more than a milestone—it’s a standard.
"Being ranked #1 in Contact Center satisfaction—11 out of the last 14 quarters—is a testament to the incredible dedication and heart of this team,” says Jankens. “We’re committed to creating a supportive environment for our staff so they can provide meaningful, member-focused service. I’m proud of the consistency we’ve achieved and how it reflects Wildfire’s mission.”
As an organization committed to being the most trusted financial partner for its members, Wildfire views this achievement as a reflection of its values: compassionate service, teamwork, and support at every level.
“This recognition is a direct result of our shared commitment to service—frontline to back-end,” said Susie Weidman, Member Experience Manager. “In today’s fast-paced world, genuine member service is often overlooked—but not here. At Wildfire, we make it a priority—not just in how we care for our members, but in how we support and value one another as a team. We believe our members deserve to feel welcomed, valued, and cared for every time they interact with us—whether in a branch or through our Contact Center.”